The goal was to write short, witty headlines that related to health, fitness and the context of where they were displayed. The billboard was located along a busy highway while these taxi cabs cruised the streets of Manhattan.
The goal was to persuade optometrists to attend an educational conference where they would learn how to make the business side of their practices more efficient and productive.
This brochure is an informational and promotional piece for the personal training education program Xercise International. The objective was persuade aspiring trainers to pursue their fitness careers by enrolling.
Two versions of the digital magazine were created to speak to two different audiences. The first version appeals to HR benefit managers and focuses on the positive impact a healthy workforce can have on an organization. Once an organization becomes a partner, the second version is sent to their employees. This magazine focuses on the fitness services offered at the gym in addition to the benefits of a healthy lifestyle that includes exercise.
