PRINT ADVERTISING - Sports Clubs
Partnering with writer CJ Waldman of Octopus NY, our Sports Clubs advertising garnered public exposure well beyond the initial ad buy. The goal was to build brand awareness by creating witty, and sometimes edgy, ads that stand out from the crowd. By connecting our business with current trends and breaking news stories, we provoked reaction from the public and media alike. In many instances our ads became news stories themselves. Enjoy!
